Arc
Pilates studio in Salmiya, Kuwait
Art Direction & Design: Dimitri Karam
Photography: Nauman Abdul Hafeez
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Arc is a dedicated pilates studio specifically tailored for women, inspired by the concept of the word βarkβ, which means paper in Norwegian, symbolizing both strength and adaptability.
The studio emphasizes the beauty of the human body through a lens of elegant simplicity and mindful movement.
Additionally, the Arabic and English logos share a harmonious aesthetic and style, ensuring that both languages represent the brand equally and effectively, regardless of which logo is being displayed.
The branding and interior design elements are meticulously crafted to complement and enhance each other, creating a cohesive and inviting atmosphere for all who enter.