B10

It is located in a basement with an underground look and feel.
The gym´s concept is different than most gyms. B10 uses surfing boards to work out making balance and core the focus whatever the exercise is.

The branding and interiors were made to make the members feel like a part of an exclusive club.
The logo just says B10 which is the lot number of the basement. It doesn’t say anything more to keep the underground vibe.

The challenge was to make B10 have a modern and elegant look and feel as well as a rough interior aesthetic to show the hard work it takes to be in shape.
By using raw elements like concrete, metal and neon lights as well as a cryptic logo and branding, B10 looks like no other gym in Kuwait.