Commons
A cafe inKuwait City, Kuwait
Art Direction & Design: Dimitri Karam
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The name "Commons" reflects the mission to unite the diverse community of passersby—commoners of all ages and backgrounds—who share similar values and experiences.
The aim was to create a brand that embodies the lifestyle of the urban local, ensuring that the logo conveys this essence effectively. Collaboration is at the heart of our brand ideology, emphasizing the importance of connection among individuals.
Transforming the interior of Commons presented an enjoyable challenge. Originally a Bangladeshi cafeteria, the final design bears little resemblance to its predecessor. The underground aesthetic was kept by incorporating subway tiles, complemented by black iron beams, custom steel stools, and light-box signage. Despite its compact size, the space was meticulously designed to offer an unforgettable experience.