Total Football

Total Football was a newly formed (2017) football club and academy in Kuwait.

The logo and branding for Total Football draw from a rich blend of Kuwaiti tradition and the dynamic nature of modern football. The design features a stylized representation of a football, seamlessly integrated with traditional Kuwaiti motifs, symbolizing the harmony between cultural heritage and contemporary sport.

The color palette reflects the national identity of the creator of the “Total Football” tactical system, incorporating shades that evoke a sense of pride and belonging. Vibrant orange and elegant black not only pay homage to the Kuwaiti culture but also convey energy and passion, essential elements of the game.

Typography is modern yet approachable, with clean lines that suggest agility and movement, echoing the fluidity of Total Football’s playing style. The overall branding communicates inclusivity and aspiration, appealing to both young athletes and seasoned fans, while emphasising the club's commitment to developing talent within a culturally rich framework.